Culture Project

The Ask

For this project I was tasked with researching a culture and developing a potential line of apparel based on themes pulled from research. The culture I decided to research was the Maasai of Kenya.

Cultural Mood Board

What Did I Do?

After identifying my culture, I created a selection of icons that would represent themes central to that culture. Next I created a collection of patterns made from these icons and colors selected from relevant imagery. These patterns were then incorporated into a selection of apparel from any company we wanted to work with. The company I chose to partner with was Nike’s ACG line, creating a selection of versatile apparel and outerwear based on current ACG silhouettes.

ACG Line Sheet

 To View The Completed Presentation Click Below